John W. Jacobsen president of White Oak Associates Inc. has over four decades of international experience as a museum analyst planner and producer. He was also associate director of the Museum of Science in Boston. During that time the Museum served 2. 2 million visitors during a twelve-month period an unsurpassed record. Before that management position and since then Jacobsen and White Oak have led strategic planning and marketing initiatives for over one hundred museums through hundreds of commissions. Recent projects represent over a billion dollars of actual and anticipated investment in new and expanding museums internationally. White Oak's museum analysis and planning integrate impact and economic indicators with conceptual and creative planning. Language: English